You should all probably note before I start that this lipstick is from the first Kate Moss collection to avoid confusion! 04, a deep dark purple in the lasting finish collection is formulated for longevity. I find the colour wears well even after food and drink and has a glossy finish. Although the colour isn't to everyones taste, it's a perfect Winter lipstick to pair with an LBD on a festive night out. I should warn that as with many bold lipsticks the colour does bleed so I'd suggest investing in a dark purple lip liner, MAC is probably your best bet at finding an appropriate shade. The packaging is a sleek black case with red signature, the reverse to the second collection. The price is lower than the average drugstore lipstick at £5.50 making this the perfect cost effective lipstick for an outgoing girl this season!